How to make the perfect poster
Creating the perfect poster can be a challenging task – here are a number of factors to consider. It needs to start out and capture the attention of your audience, whilst providing key information to help promote your brand, company message, products and/or services. While digital poster printing has made it easier than ever to produce high-quality posters that are vibrant and eye-catching, there is still a lot to consider when making the perfect poster – let’s take a look:
Clear and concise messaging
No matter the design, your poster should have a clear and concise message. It is also important that the message you convey is relevant to your target audience and helps to highlight the benefits of your product and/or service. People need to be able to understand what you are promoting at a glance, so keep headlines bold and text to a minimum.
High quality images
Imagery is essential when it comes to making the perfect poster. An image speaks a thousand words, so it needs to be gripping, appealing and relevant. But more importantly, it needs to be high-quality – a poster with a poor resolution image will only deter people from your brand or message. Give thought to the dimensions of your poster, and ensure images are not only clear, but properly aligned and centred so there is no distorting or stretching of the image.
Contrasting colours
Contrasting colours are a great way to grab attention and draw interest. It is important to avoid using too many colours which could dilute the impact of your poster, and ensure the colours chosen complement each other to make the text and images stand out. Consider your branding colours and ensure there is a level of consistency between your poster and your company branding. You still want people to know it’s you.
Choose the right font
The font you choose can have a huge impact on the effectiveness of your poster. It needs to be legible for people to easily read at a glance, but it also needs to be appropriate for your message. Ensure you have chosen the right fonts to complement your brand and your business. Some may argue you should limit the font to one of two typefaces, but in truth, the number of typefaces shouldn’t matter as long as the message is clear.
Keep it simple and consistent
The main aim of a poster is to create something eye-catching that stands out from the crowd. This is best done when the design is simple. Less is often more, so avoid cluttering your poster with too much information. This is the perfect place to keep some sense of space around the content. And ensure the content shown is consistent, with the overall design and with your company branding. Any inconsistencies may find people struggling to see who you are and what you are promoting.
Choose digital poster printing
Digital poster printing has made it even easier to produce high-quality posters that are vibrant and visually appealing. The latest technologies can ensure your poster is printed to the highest standard.
Enigma Print and Design can help you make your perfect poster
Posters are an inexpensive and highly effective marketing tool for any business advertising or event promotion. Creating the perfect poster requires careful planning and attention to detail. That’s where Enigma can help! Offering digital poster printing in Dartford; we produce professional signage and posters in custom sizes and designs, so our signage options can be used in a variety of positions both indoors and outdoors.
As a leading UK print shop, we provide quality products tailored to fit every specific budget. Our custom printing products and services, including sign and poster printing in Dartford, are available for individuals, different organisations, and all kinds and sizes of businesses.
For more information, contact us on 01322 559 224, email on studio@enigmaprintanddesign.co.uk or fill in our contact form.