Flyers or leaflets? What’s the difference?

A particularly cost-effective way to spread your business message or promote events is via flyers or leaflets. The terms are sometimes used interchangeably as they are very similar in their construction; they are both printed sheets of information used for promotion or marketing; they are usually a single sheet of paper; and they are designed as throwaways for short-term gain. So what is the difference between the two? Let’s take a look: 

Size and format 

Flyers tend to be a flat piece of paper, sometimes only printed on one side, with larger graphics and information. Leaflets are usually a piece of paper that has been folded, in a variety of ways, providing smaller pockets of information, allowing for more sections.  

Purpose and content 

Owing to their size and format, flyers are more often used to promote single events or special offers. The information is more concise and will likely have some eye-catching imagery and a call to action. Leaflets can provide more information over multiple sections, making them better used to provide information for businesses, organisations, as well as a broader range of products and/or services. 

Distribution 

Flyers are more commonly distributed by hand in high foot-traffic areas, such as trade shows, shops, and events for immediate engagement. They can also be inserted in newspapers or displayed on noticeboards. Leaflets are more commonly distributed via direct mail, door-to-door, or left in waiting areas for people to peruse at leisure. They can also be used as additional handouts at conferences and exhibitions. 

Design 

As flyers have less information, they are usually more visually impactful with larger imagery and graphics, as well as bold colours and typography. Leaflets use smaller images, with well-organised content to deliver information in a more formal and organised way. Flyers are usually more time-sensitive so their design needs to be eye-catching and bold, whilst leaflets are designed more to inform or educate, so have to be carefully considered and laid out. 

 

Flyers and leaflets remain one of the most cost-effective ways to spread your business messages or promote events. They are a tried and tested solution for simple and effective communication. The choice between flyers or leaflets depends on the specific goals and messaging of a business’ marketing campaign. Both are effective so it’s important to consider the facts before deciding which is best suited for your project.  

Choose Enigma Print and Design for your leaflet and flyer printing

As a leading UK print shop, we provide quality flyer printing in Crayford tailored to fit every specific budget. Our custom printing products and services, including flyer printing and folded leaflet printing, are available for individuals, different organisations, and all kinds and sizes of businesses.  

For more information, contact us on 01322 559 224, email on  studio@enigmaprintanddesign.co.uk or fill in our contact form.