Top Ways to get your Flyer Noticed

Promotional flyer printing has always been and still is, an effective marketing tool for businesses of all sizes. But, with the abundance of information and advertisements bombarding consumers every day, it’s crucial to make your flyer stand out from the competition. As well as paying careful attention to the design and formatting of your flyers, it’s important to be strategic with the information they contain, who your flyers are aimed at and choose the best printing services available. To help you get your promotional flyers noticed and increase their impact, we have put together some of our best tips and advice.  

Get specific with your audience 

Before creating your promotional flyer, it’s essential to identify your target audience. Understanding their preferences, needs, and interests will help you tailor your message and design elements to capture their attention effectively. By speaking directly to their desires and pain points, you increase the likelihood of your flyer resonating with them. This is also the perfect time to utilise your existing and lost client database. Advertising products of interest or offering discounts will help revitalise their engagement with your company and help them consider you over your competitors.  

Eye-catching headline and visuals 

Your flyer’s headline is the first element that catches the reader’s attention. Craft a compelling, concise, and benefit-driven headline that arouses curiosity or addresses a specific problem. Use large, bold fonts and contrasting colours to make it visually striking. Captivating visuals that align with your business and message help with brand reinforcement. Using high-quality images, graphics, or illustrations can help convey your offer and make your flyer visually appealing. Be sure to choose visuals that are relevant, engaging, and evoke emotions that align with your brand and target audience. Key information, or call-to-action buttons need to stand out so consider these carefully when designing your flyer. Create a visual hierarchy that guides the reader’s eyes through the flyer, leading them to the most critical information. 

Keep it simple and focused 

Avoid cluttering your flyer with too much information. Keep the design clean, and use concise and impactful messaging. Bullet points or short paragraphs, and subheadings are more effective in breaking down the content into easily digestible sections. By focusing on the benefits and unique selling points of your product or service, it helps prevent overwhelming the reader with excessive details. 

Include a clear call-to-action 

Your flyer should have a clear and compelling call-to-action that encourages the reader to take the desired next step. This could be visiting your website, making a purchase, or contacting you for more information but either way, make the CTA prominent and easy to understand. Action-oriented language can help to create a sense of urgency or exclusivity. 

Add incentives or discounts 

Research shows that within a 12 month period, 93% of people admitted to using a discount code or promotional coupon. This shows that consumers are more likely to take action if they perceive added value or a good deal. Think about including special offers, discounts, or incentives on your flyer to entice potential customers. You could highlight these offers prominently, using visual cues such as borders, coloured backgrounds, or eye-catching icons. Chances are, if people use a discount or offer, they will spend more money on other products from your business in the process and it will be well worth creating the discount for. If you are offering discounts or sale items, it’ll be a good idea to get the best price for your flyer printing. Using an online print shop can be a great way to reduce the overall cost of your flyer printing and you can shop around for a good value deal.  

Distribute strategically 

Flyer printing might seem like your final step but before you get to that point, remember that its effectiveness depends on well calculated distribution. If you aren’t focusing on an existing or lost prospect database, make sure you identify the places where your target audience is likely to visit. This could be places such as community centres, coffee shops, art galleries or events spaces. A great idea can be to collaborate with complementary businesses to display your flyers in their establishments and vice versa. Direct mail campaigns can be highly effective as can handing out flyers at relevant trade shows or networking events. Whatever your strategy, ensure that you entrust your flyer printing with a reputable company who provide printing services, to get the best value possible.  

Enigma Print and Design – The Flyer Printing Pros 

Here at Enigma, we love to help our customers nail it with their print marketing. If you’re searching for flyer and printing in Dartford or the surrounding areas, then Enigma are your local experts. Not sure about the design of your flyers? We can help with that too! Get in touch with our friendly team for an informal chat about your requirements and we will give you honest, reliable support for your printing.