Top Tips for Designing a Good Business Card
The importance of having business cards to hand can easily be overlooked in today’s digitally enhanced world. But if you meet someone you’d like to stay in contact with whilst networking, or even just by a chance meeting, a business card is the perfect thing to pass to them to solidify your connection quickly and simply. Business cards remain an influential tool for networking and promoting business. And a well-designed business card can make a lasting impression on potential clients or customers. Here are some tips for designing a great business card:
Simple is best
A cluttered business card can be overwhelming and difficult to read. Stick to a clean, simple design with minimal text and graphics. It might be tempting to try and fit all sorts of information on there so that any prospective business connections or customers get a detailed idea of your offering, but trust us, if they are interested, as long as your website and contact details are on there, they will be in touch. A cluttered business card might actually create the opposite effect to what you’re aiming for and potentially put people off.
Materials matter!
A flimsy, poorly printed business card can give a negative impression of your business. Invest in high-quality materials, such as thick cardstock. A well-established professional printing service should be able to give you all the advice you need about cardstocks that will suit both your budget and a finish that will mirror the style of your business. Business card printing is a fairly commonplace requirement for many print shops so if they can’t offer good advice, take a wide berth.
Choosing the right font
If you haven’t already got branding or style guides that you will want to use for your business cards, make sure you select a font that is easy to read and reflects the tone and personality of your business. As lovely or stylish as they might look, avoid opting for overly ornate or decorative fonts that may be difficult to read. The number one priority for your business cards is that they are easy to decipher and enable your connection to readily contact you.
The obvious stuff is the most important
It sounds obvious but you need to include any and all your contact details. You wouldn’t believe how many people miss out some of the most essential information, thinking that social media or website info is simply enough. But good old fashioned details such as name, job title, company name, and ALL contact information (phone number, email, and website) is still critical to being contactable by a wide variety of potential new contacts. Only include your social media handles if they’re used regularly, for relevant business purposes only, and are up to date.
Add a logo or image
Including a logo or image can help make your business card more memorable and visually appealing. Make sure the image is high-quality and relevant to your business. If you don’t have any branding or logo yet, enlisting the services of a graphic designer could be money well spent. They will help you create a memorable, unique logo that can be used repeatedly for all your business stationery printing.
Consider the layout
Think about how the different elements of your business card will be arranged. You may want to centre your name or company name or use a more asymmetrical layout for a more modern look. Using a print shop who can help you with your layout might be a good call. They will have experts who can help you create a business card which is not only distinctive and unique but will do it in half the time as well.
Don’t forget the back!
While the front of your business card should contain essential information, the back can be used for additional details, such as a tagline or brief description of your services. We’ll reiterate here though about keeping things simple. As much as you will want anyone looking at your card to know how great your business is, and exactly what you do, less is more here and remaining appealing all lies in your customer wanting to know more.
Don’t be afraid to get feedback
Before finalising your design, ask for feedback from colleagues, friends, or family. They may notice something you missed or have suggestions for improving your card. Ask them to be honest and objective, as though they are a new customer or know nothing about what you do already. Try and stay neutral when receiving feedback and take on board elements that people suggest need changing. It’s easy to get emotionally attached to things that you have put time and effort into but it’s always good to do a bit of research and listen to what others have to say.
Enigma Print and Design – We Know Business Card Printing!
Remember, your business card is a reflection of your business and brand. We hope that by following these tips, you can create a professional and memorable business card that will help you make a great impression on potential clients or customers. If you’d like more advice and help, are searching for business card printing in Dartford, or an online print shop, then we can help. Contact our friendly team to see what we can do for you.